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Website Consulting Don't know where to start? You use websites but have never had to aquire one? We often consult businesses about new websites, their dated websites and even their brand new website developed by another firm. Search Engine Optimization (SEO)? This buzz word seems to be making headlines lately. Many businesses know they want it, probably need it, but do you know what it is? The reason Search Engine Optimization has gotten so much attention lately is because more businesses are becoming aware that their customers are looking for them online with the help of search engines. Sure, your URL is on your letterhead, business cards, your Yellow Pages™ ad and other collateral materials but having your website spidered by search engines is a very affordable way for your business to reach new customers. So how does it work? Well, you first have to make sure your website is search engine friendly. Without giving too much away to our competitors that haven't picked up a current development book in the last couple years, it's basically using certain coding techniques and keyword density practices. Don't worry if those words make as much sense as the language spoken by a remote tribe in the Amazon because it's not something you really need to know. On the other hand, you should at least be aware of these terms to make sure your website designer or developer can provide the definitions. So, as you're shopping around for a designer or developer and are concerned about SEO, make sure they're familar with these coding standards or it might cost you just as much to "optimize" your website as it did to have it developed. With that said, why not contact us to design and develop your website. We promise it'll be done right the first time!
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